RED EAGLE
We redesigned Red Eagle’s website to reinforce its position as Malaysia’s trusted cooking companion. The new site modernizes its digital presence for consumers and trade partners alike, featuring a cleaner interface, richer visuals, and intuitive structure that communicates Red Eagle’s legacy of taste and craftsmanship in a fresh, engaging way.
Red Eagle has long been a household name in Malaysia — a trusted legacy brand known for its quality cooking oil. Yet despite its strong market presence, it never had a standalone website. Its digital footprint existed mainly through retailers and distributors, leaving little space for the brand to express its own story and authority online.
With Red Eagle’s relaunch, we rebuilt its digital identity from the ground up. The goal was to create a home that blends heritage with modernity — uniting craftsmanship, innovation, and Malaysian pride into a cohesive experience. We refined its brand architecture, refreshed its visual language, and designed a contemporary, content-rich site that highlights consistency, quality, and progress.
The result is a digital presence that feels confident, youthful, and relevant — without losing the warmth and trust that defined Red Eagle for generations. The new website positions the brand as timeless yet forward-looking, connecting meaningfully with the next generation of Malaysian households.
With Red Eagle’s relaunch, we rebuilt its digital identity from the ground up. The goal was to create a home that blends heritage with modernity — uniting craftsmanship, innovation, and Malaysian pride into a cohesive experience. We refined its brand architecture, refreshed its visual language, and designed a contemporary, content-rich site that highlights consistency, quality, and progress.
The result is a digital presence that feels confident, youthful, and relevant — without losing the warmth and trust that defined Red Eagle for generations. The new website positions the brand as timeless yet forward-looking, connecting meaningfully with the next generation of Malaysian households.
INDUSTRY
Fast Moving Consumer Goods
LOCATION
MALAYSIA
YEAR OF COMPLETION
2025 (ongoing)
Fast Moving Consumer Goods
LOCATION
MALAYSIA
YEAR OF COMPLETION
2025 (ongoing)
The Red Eagle Spirit
We began by revisiting what made Red Eagle iconic — a trusted name with decades of loyalty but limited digital expression. Our discovery process revealed a clear opportunity: to modernize the brand while preserving its deep-rooted heritage. We set out to translate its legacy into a digital experience that feels authentic yet contemporary, appealing to both long-time customers and a younger generation.
At the heart of the redesign was The Golden Craft — the story of Red Eagle’s relentless pursuit of quality and the spirit embodied by its namesake eagle. We brought this symbolism to life through narrative-led content, subtle motion, and a visual rhythm that mirrors strength, clarity, and pride. The website not only tells Red Eagle’s history but also celebrates the enduring spirit that continues to inspire its evolution.
Technically, we focused on performance and longevity — building a responsive, SEO-optimized platform that delivers seamlessly across devices. The result is a modern, story-driven website that preserves Red Eagle’s legacy while setting the stage for its next chapter.
At the heart of the redesign was The Golden Craft — the story of Red Eagle’s relentless pursuit of quality and the spirit embodied by its namesake eagle. We brought this symbolism to life through narrative-led content, subtle motion, and a visual rhythm that mirrors strength, clarity, and pride. The website not only tells Red Eagle’s history but also celebrates the enduring spirit that continues to inspire its evolution.
Technically, we focused on performance and longevity — building a responsive, SEO-optimized platform that delivers seamlessly across devices. The result is a modern, story-driven website that preserves Red Eagle’s legacy while setting the stage for its next chapter.
The
Outcome
Clearer structure, stronger storytelling, and improved UX translated directly into measurable growth across key engagement metrics.
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