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We elevate brands through digital experiences.

We are a Digital Identity Studio. We help businesses clarify who they are, design identities that are unmistakably theirs, and bring their presence to life across digital platforms.

Clarity first.

Identity second.

Expression everywhere.

Our Philosophy

We only partner with brands that want to stand apart, not just fit in. If that’s you, reach out to us.
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A brand is no longer just what it looks like, it is how it lives in the world.
Today, that world is digital.

Most people meet a brand online before they ever experience it in person.
Their perception is shaped through websites, platforms, interactions, movement, tone, and consistency across touchpoints.
Which means identity can no longer be just a logo or a static system. It must be designed to perform digitally.

Yet most brands are still built as if digital is secondary. We exist to change that.

We build brands from the inside out: clarify the identity, express it distinctly, then activate it across the digital world with intention.

Brands that do this well become recognizable, memorable, and chosen.

WHAT WE DO?

Strategy → Identity → Digital Expression

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01

Brand Strategy Development

We define your positioning, narrative, messaging, and brand foundation.

Positioning
messaging
Brand Story
Differentiation
  • Positioning Strategy
  • Differentiation Framework
  • Brand Narrative Development
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02

Visual Identity Design

We craft the visual language that makes your brand distinct and recognizable.
logotype
naming
typography
design language
  • Visual Identity System
  • Logo & Mark Development
  • Brand Usage Guidelines
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03

WEBSITE DESIGN & DEVELOPMENT

We design and build websites that express your identity clearly and communicate with purpose.
UI Design
UX Principles
Content
Automation & AI
  • Mobile & Web Design
  • UI & UX Design
  • Automation & AI Enablement
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04

DIGITAL PRESENCE & MARKETING

We help your brand show up consistently and confidently online — with content, campaigns, and behavior that reinforce your identity.
Content Strategy
Channel Playbook
BRAND ACTIVATION
SOCIAL MEDIA
  • Social Media Management
  • Content Creation
  • Performance Marketing
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The talented team

Our dedication and commitment to excellence ensure that to your business thrive in the ever evolving branding design agency.

Join our team

Kamal Abraham

CEO, AAE

Selina Gomaze

Co-Founder

Pedrik Vadra

Design Head

Kogel Maryia

Project Manager

HOW WE WORK. WHAT TO EXPECT.

What is a digital identity, and why does it matter?
Your brand is experienced online before anywhere else. A digital identity ensures that your story, visuals, and voice remain clear and consistent across every touchpoint — website, social, content, and campaigns. It’s how your brand becomes recognizable and memorable.
What services does Supercraft provide?
We work across four core disciplines: Brand Strategy, Identity Design, Website & Digital Systems, and Digital Presence & Marketing. We help you clarify who you are, design how you show up, build your digital home, and scale your presence.
How long does the branding process take?
Most projects range from 3 to 16 weeks depending on scope.

Brand strategy → identity design → website → rollout is a sequential process, and we move at a pace that ensures clarity and quality — not shortcuts.
How do you approach a new project?
We begin with a Brand Audit — understanding your audience, goals, category, and point of difference.

From there, we design identity systems, build digital experiences, and roll out presence — always rooted in your core positioning.
Can you work with an existing brand that needs refinement or evolution?
Yes. Many clients come to us with a brand that has grown but no longer reflects who they are.

We refine, evolve, and rebuild the identity system to unlock the next phase of growth.
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We only partner with brands that want to stand apart, not just fit in. If that’s you, reach out to us.

Work With Us

P.S: Each month, we help 3 businesses design a custom web strategy for FREE to help them hit their biggest goal, whether that’s branding, visibility, or leads. Claim your spot now.

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Feel free to reach out if you want to collaborate with us, or simply have a chat.

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KL Sentral

Level 37, Signature Q Sentral, 2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

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