Paperballad & Co

We redesigned Paperballad & Co’s website to reflect their UX-first approach, clarifying their methodology and showcasing the strategic outcomes of their work.

Supercraft was engaged to redesign the website for Paperballad & Co, a UX-led social media strategy firm. The goal was to bring their brand and digital presence in line with their thoughtful, structured approach to content.

The new website needed to communicate their methodology clearly, demonstrate their strategic impact, and position them as a partner that helps brands build meaningful and consistent communication online.

Ultimately, the site strengthens their credibility, elevates their brand story, and supports business growth through more confident positioning and clearer articulation of their services.

INDUSTRY
UX STRATEGY FIRM

LOCATION
MALAYSIA

YEAR OF COMPLETION
2024

"Every Project As Our Last Dance"

“Every Project As Our Last Dance” is the core philosophy of Paperballad & Co — a reminder to approach every collaboration with full presence, care and intention. We grounded the website design in this belief. Instead of presenting their work as a collection of outputs, we shaped the experience to express the dedication, depth and thoughtful energy they bring to each brand they partner with.

Every layout, interaction and piece of content was designed to feel deliberate and meaningful. The structure encourages users to slow down, understand their methodology, and sense the emotional intelligence behind their process. Clear narrative flow and intentional pacing highlight not just what they do, but how and why they do it.

The result is a digital presence that feels focused, warm and human. It captures their commitment to show up fully for every project — to treat every collaboration as something worthy of their best work, as if it were their final performance.

The
Outcome

Clearer structure, stronger storytelling, and improved UX translated directly into measurable growth across key engagement metrics.
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We only partner with brands that want to stand apart, not just fit in. If that’s you, reach out to us.

P.S: Each month, we help 3 businesses design a custom web strategy for FREE to help them hit their biggest goal, whether that’s branding, visibility, or leads. Claim your spot now.

KL Sentral

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